Volvo Group

Culture campaign

A culture activation to boost employees and leaders.
With the concept call-out “Let´s Roll – putting you in the driver´s seat”.

Three different guiding decks were created to make this happen. Design guide, messaging guide and an activation guide. A start box where handed out with these guides, together with a tailored card deck with questions to use for employee development, also other goodies like the manifesto and stickers.

A film was also created as a project-launch.

In collaboration with Grow.