Duro is an almost 100 year old wallpaper company from Gävle, Sweden. Classic, timeless Swedish designs. The identity needed a facelift to be more relevant to the conscious consumer. The logo is based from the word mark to keep the heritage, but updated with a more sophisticated and crafty look. Duro is Latin for strong and lasting. A collaboration with brand strategist Bertil Timan.
Duro
Identity
